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Discover practical steps to elevate your style and confidence.

Meet Joy Ruffen:

Empowering Women

Through Style and

Leadership

Step Into Your Next Chapter

Change is powerful, and it's never too late—or too early—to embrace it. I’m here to guide you in redefining your presence, elevating your confidence, and expressing your unique style. Whether you're advancing in your career, seeking a fresh perspective, or simply reconnecting with your authentic self, my mission is to empower you to step boldly into this new chapter with grace, confidence, and undeniable style.

My Journey in Fashion

Hi, I am Joy Ruffen. My love for fashion started at 13, with a passion for tailoring that set me on a lifelong path. Studying at New York’s Fashion Institute of Technology, I explored Fashion Merchandising and quickly found my place in the industry. From Best and Company to Vogue Butterick, I’ve traveled the world, sharing my love for fashion and the art of personal style.

What I Stand For

As a Leadership and Style Consultant and A Signature Style Specialist, I am committed to helping women harness the power of their unique style. My mission is to guide you to uncover your true potential, break through limiting beliefs, and build a powerful, stylish presence. When you embrace your Divine Feminine power, you radiate strength, purpose, and elegance.

How I Help You Shine

My approach combines style with purpose. I offer intuitive coaching, where we’ll focus on building confidence, self-discovery, and embracing the traits that make you uniquely powerful. From webinars to one-on-one consultations, I provide the tools and support you need to step fully into your Second Act with elegance and authenticity.

Fun Facts

A few personal moments that have shaped who I am:

Fashion, Insurance, and Back:

After a brief detour into the world of insurance, where I earned every license imaginable, I realized fashion was my true calling. Returning to fashion brought a renewed sense of purpose and valuable lessons that now enrich how I guide my clients. No regrets—just lessons that shaped my journey.

Laughter is My Superpower:

I’m known to laugh before the punchline of any joke! My husband thinks I should skip the stand-up routine—but nothing beats a shared laugh.

Dinner with Maya Angelou:

I had the honor of dining with Maya Angelou and her brother, Bailey, during my time at broadcasting school. Her wisdom is forever imprinted on my heart.

Sisters by Heart:

My sister, with her brilliant mind and two PhDs, was my other half. She may no longer be here physically, but her spirit is always with me.

Technology Enthusiast… with a Side of Fear:

I love technology, even if it occasionally terrifies me. Embracing the future, one “Wait, what did I just click?” moment at a time!

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