Upgrade Your Style With Joy!

Don't Settle!

You deserve to look and feel your best

in your 2nd Act of life and business!

Your 2nd act is when you stop worrying about others' opinions and fully embrace your own style!

This is your time to use all your past successes and failures to your advantage!

Your second act is not an age,

a second chance at the same thing or even the end.

Quite the contrary, it's a celebration!

Hi, I'm Joy Ruffen, your signature style specialist, and this is my second act of life too.

Since you're here you're most likely like me, always learning and growing! I'm thrilled you're exploring your style to reflect your inner self through your wardrobe and accessories!

In my first act I studied fashion and worked in NYC. I was bestowed with the honor of being the first black fashion buyer at the high end specialty store, Best and Company, in NYC and was also the first black fashion representative for Vogue/Butterick. I produced runway shows from start to finish, including hiring all of the models, makeup artists, and hairstylists, and accessorizing the looks for high-end department stores such as Neiman Marcus, Saks Fifth Avenue, Nordstroms, Bloomingdales, and Macys.

Leveraging my years of experience and deep insights, I'm here in my second act to empower you to look and feel incredible inside and out. Let's unlock your style's full potential together. I hope you don't pass up this unique opportunity.

Your Style Now, Silver Package!

Learn the style that best fits your body shape.

Feel confident every time you dress for any occasion!

Enhance your style to make your bold beautiful statement!

What you wear and how you dress for success

is more relevant than ever!

Combine your talents, truth, heart and soul with the self-confidence of your STYLE and you will become UNSTOPPABLE!

  • Learn what's best for your body type and learn to love it!

  • Learn with certainty what looks best on your body shape!

  • Feel confident every time you dress for any occasion!

  • Gain expert knowledge in fabrics, quality, color and styles best for you!

  • Build your wardrobe around your best colors for a strong presence!

  • Understand your body-type's best style!

  • Gain an entirely new outlook on your style and feel confident in your new elevated stunning look!

All for $98!

Your Style Now Silver Includes


Your Body!

Perhaps you want to learn about being timeless in your fashion, and accentuate your best features? Get the hottest tips on how to pick the best styles that match your body type!


Tap into who you are now!

Find which of the 5 major styles feels best for who you are! Perhaps your style has changed over the years? Who you were, isn't who you are now. Let's discover the new you!


Power Colors!

Many already know what colors they love, but most aren't leveraging the power of the colors to enhance their shine! Master the art of color dressing and boldly stand in your style!


Bonus #1

The Joy Code!

Learn about my "Big 3" for style

and always stay on track with your look!

Bonus #2

Master the Art of Color!

You're going to love this bonus! This is a deep dive into color so you can master your look!


3 weeks of classes that will take you step-by-step to create your personal style!

Each week you'll be guided to take the steps you need to design your exclusive brand style!

Plus you'll receive bonus material as well! You've got to come in to check those out!

Lifetime Access

Lifetime access to course materials (videos, slides and PDF files)

Optional: Upgrade to a 1-on-1 Signature Style Call With Joy

Receive a one-on-one hour and a half video call with Joy where she will bring her style expertise personally to your brand and your style!

Up-Grade to Gold +2 Weeks - How You Can Put It Together For All Occasions!!!

Receive 2 more weeks of content plus countless bonuses!

Fabric Savvy - Secrets To Learning About Fabrics

Online Shopping - Priceless Information on How-To

Plus More!

Up-Grade to Platinum!

Once you are a Gold Member you can upgrade to platinum. This gives you exclusive access to additional 1-on-1 calls with me.

Love Notes From Joy's Clients

Your signature style is a gift, and we cannot wait to get your raving review!


Knowing who you are is a big job. When you work with Joy and her Style Package you will know exactly who you are and what to wear, it's just amazing!

Lynda Louden - Signature Style Client


Working with Joy was exactly what I needed to grow my business and actually was even more than I expected!... I recommend Joy to anyone that is an introvert that wants to create their own signature style.

Yamilette Williams - Signature Style Client