It’s time to throw off those yesterday clothes and create a new stunning look that expresses the true you.
Are you tired of looking in your closet and feeling discouraged because most of your clothes seem flat, boring and so yesterday?
Are you doing your best to pull together a look you like, but when you look in the mirror, something is missing?
You’re so ready to look and feel like a million bucks every time you walk out the door and into the world… because right now, you want want more. More fun, more excitement, more magic, more aliveness.
And maybe even a special someone to feel more alive with.
You want to make your mark, leave a bit of a legacy, and make a positive impression on those you meet and know.
But your clothes don’t jive with who you are now. Or the image you want to project. Or the way you want to feel.
You want your look and style to express the vibrant, fun and flirty-but-classy wise woman you are. The you who has so much to give the world.
You want a fashion tune-up. A way to elevate your image and wardrobe so everything you wear makes you look and feel confident, comfortable, and on top of the world.
What if you could update your fashion style so it expressed the real you with style, sass and class?
What if every time you walked into a boardroom, meeting hall, or on stage you took everyone’s breath away? Because you look amazing!
What if everything you wore showed off your best assets and made you look and feel like the most beautiful, sexy, and powerful woman in the world?
A magical 5-week program that gives you the key ingredients to create your own stunning fashion style… one that expresses your uniqueness with confidence, sass and class.
With Your Signature Style you will know what to wear and how to wear it to present yourself with class, confidence and that “wow” factor that turns heads, drops jaws and makes everyone whisper, “Who is that woman?”
No more wondering what to wear or how to put it together.
No more looking in the mirror and thinking, “What am I missing here?”
No more tiptoeing into a networking event or community shindig feeling frumpy, outdated or uncomfortable in your own clothes.
During this 5-week adventure, you’ll create your own signature style by identifying the 5 key elements you need to consistently pull together a look that compliments you from head to toe.
Your Body Shape
Your Fashion Style
Plus… tons of fashion secrets, how-tos, and all the things Mama never told you about dressing yourself with power, personality and pizzazz!
I feel confident that after applying Joy's guidance, I will be very well prepared in the future and on the way to my success.
“I recently had the privilege working with Joy. I was delighted to see how passionate, pleasant, and professional she was in her training on fashion styles. Being a professional business woman, I always want to look my best and sometimes it can be challenging to put myself together.
Joy provides tons of valuable information that can be useful for any women. Her training will definitely decrease the anxiety that comes with preparing for the speech or meeting with a new client! Joy provides tips and tools that can be implemented immediately. I feel confident that after applying Joy's guidance, I will be very well prepared in the future and on the way to my success.”
Elena Korsakova, Wealth & Wellness Mentor
Once you have these 5 foundation keys, you’ll know what works and what doesn’t when it comes to dressing yourself with style, class and allure.
You’ll be able to create your own look… one that expresses the real you.
This isn’t about following fashion trends or getting hip to what’s on the runway this year.
It isn’t about labels or spending gobs of money on designer clothes.
No matter the occasion, whether it’s lunch with friends or a black tie ball, you’ll know what to wear and how to put it all together so you stand out from the crowd, draw attention (the good kind) and make a fabulous impression.
It doesn’t matter if you're 5’4 and 300 lbs.
It doesn’t matter if you’re a skinny 6 foot string bean.
It doesn’t matter if you have a teeny-tiny budget or bazillion dollars.
Your beauty is not determined by your size, weight, height, or shape.
Nor is it determined by the color of your hair, the shape of your eyes, or the size of your nose.
Let me show you how to own, adorn and express the true beauty that is you!
During Your Signature Style, you’ll discover what clothes, styles, and colors make you look amazing so you know how to dress to impress. But you’ll also learn so much more about who you are and why your image is vital to your success.
Plus, you’ll get my best insider secrets, the ones no other fashion stylist will share with you. The ones I learned from over 30 years in the fashion industry.
Yes, I Used to Be a Fashionista!
Did you know I was a fashion buyer in New York City from 1967-1970? Well, I was.
That’s where I developed my fashion chops and learned the make-or-break fashion secrets I’m going to share with you. Some of the highlights of that exciting time were receiving the honor of being the first black fashion buyer at Best and Company in NYC, an upscale store where Jacqueline Kennedy often shopped.
I was also the first black fashion representative for Vogue/Butterick, a position that allowed me to travel all around the country for over seven years. I produced runway shows from start to finish (including: hiring all of the models, makeup artists, and hairstylists, and accessorizing the looks) for high-end department stores like Neiman Marcus, Saks Fifth Avenue, Nordstroms, Bloomingdales, and Macys.
But now, as an ageless woman who still adores fashion, my passion is helping women like you who want to feel strong, confident and beautiful on the inside while expressing those same qualities in how they dress, carry themselves and communicate in the world.
Women who are done with looking frumpy or “just okay.” Women who want to walk into a room and command attention, admiration and respect. Women who don’t want to just exist or get by but want to lead, be an example to young women, and live a richly fulfilling, beautiful and exciting life.
This is why I’m so thrilled to be offering Your Signature Style. I’m going to give you exactly what you need to consistently look and feel like the extraordinary, powerful and vibrant woman you are.
She is great at understanding individual needs and loves to help the women she encounters.
“I am an attorney and looking my best is important in my profession. Joy has an amazing style and she makes a statement anytime she walks somewhere. Not only do I admire her beauty, and her fashion choices but especially her personality.
I shared some thoughts with Joy and I found them very helpful. Joy shared that women should not be pressured by what the society pushes for and that a woman can be attractive even if she is totally covered. Joy shared that beauty starts from your brain and your attitude. She taught me how to conceal the parts of my body that I do not believe are my best assets, and to enhance the parts I feel confident about and why. She is great at understanding individual needs and loves to help the women she encounters.”
Antonietta Brancaccio, Attorney
Here’s what we’ll cover in our 5 weeks together:
Week One: Your Body Shape
This week, you’ll identify your Body Shape and discover how to show it off for maximum impact and allure.
Plus… A 5-page guide, "What Is Your Body Shape."
Week Two: Your Fashion Style
You may have clothes you love. But are they loving you back? In this Zone, you’ll discover:
Plus… a 3-page booklet, “What’s Your Style?”
Week 3: Your Colors
The colors you wear can either help you shine, sparkle and radiate with natural beauty or leave you looking flat, tired and washed out. In this Zone, you’ll know:
Week 4: Your Signature Style
Now we put it all together to define your signature style, one that expresses your personality, aesthetic, and lifestyle. In this Zone, you will discover:
Week 5: Your Finishing Touches
It’s time to elevate and enhance your new signature style with shoes, accessories, hair and makeup. In this Zone, you’ll get:
Plus… you’ll get my insider secrets for updating your signature style by incorporating some of the current fashion trends.
When you pay in full, you will get a 30% discount on my upcoming 12-week program.
Looking for an easy payment plan? Join now for $197/month for 3 months.
I promise you, I will not be offering Your Signature Style at this debut price again. The only reason I’m doing so now is because this is the first release of this program.
I know how it feels to wonder if the program you're planning to purchase will end up becoming a disappointment.
Sign up for this 5-week program right now, go through the program for 2 weeks, and implement my strategies. If you don’t find that you haven’t discovered ways to begin to implement your signature style, then email me at email@example.com your “why” within 14 days of your purchase, and I will personally coach you one-on-one. Please take note that there will be no refunds for this program.
Joy's guidance and style advice was just what I needed to put together a polished business look.
“Working as a consultant with a large corporation I often need to present to customers and the c-suite so I need to make sure I look professional at all times. My biggest problem was putting outfits together such as business suits or business casual attire.
When I met Joy at a networking event and found out she was an image consultant and noticed her own great style, I had to find out her secrets. Joy's guidance and style advice was just what I needed to put together a polished business look. I will be a forever friend and client! Joy is a professional who is compassionate and caring and you will truly be in the best hands working with her.”
Linda Dibenedetto, Certified MACRA-MIPS Healthcare Professional
In just 5 weeks, you’ll be lighting up every room you enter with your style, sass and class.
You’ll confidently walk out of your house knowing you look as amazing as you feel.
No more tugging, shrugging or adjusting your clothes throughout the day because everything you wear fits and flatters you perfectly.
No more spending gobs of money on clothes you never wear.
No more wasting your time slapping racks in a store, trying to figure out what works and what doesn’t.
And no more feeling frumpy, outdated or less than the beautiful, unique, extraordinary woman you are!
© 2019 Joy Ruffen. All Rights Reserved
For questions, please email us at firstname.lastname@example.org