You’re a vibrant, powerful, extraordinary woman.
So, why are you wearing those outdated clothes that make you look so… ordinary?

It’s time to throw off those yesterday clothes and create a new stunning look that expresses the true you.

Are you tired of looking in your closet and feeling discouraged because most of your clothes seem flat, boring and so yesterday?

Are you doing your best to pull together a look you like, but when you look in the mirror, something is missing?

You’re so ready to look and feel like a million bucks every time you walk out the door and into the world… because right now, you want want more. More fun, more excitement, more magic, more aliveness.

And maybe even a special someone to feel more alive with.

You want to make your mark, leave a bit of a legacy, and make a positive impression on those you meet and know.

But your clothes don’t jive with who you are now. Or the image you want to project. Or the way you want to feel.

You want your look and style to express the vibrant, fun and flirty-but-classy wise woman you are. The you who has so much to give the world. 

You want a fashion tune-up. A way to elevate your image and wardrobe so everything you wear makes you look and feel confident, comfortable, and on top of the world.


What if you could update your fashion style so it expressed the real you with style, sass and class?

What if every time you walked into a boardroom, meeting hall, or on stage you took everyone’s breath away? Because you look amazing!

What if everything you wore showed off your best assets and made you look and feel like the most beautiful, sexy, and powerful woman in the world?

Well, you can!


Your Signature Style:
The 5 Foundational Keys to Dressing With Power, Personality and Pizzazz

A magical 5-week program that gives you the key ingredients to create your own stunning fashion style… one that expresses your uniqueness with confidence, sass and class.

With Your Signature Style you will know what to wear and how to wear it to present yourself with class, confidence and that “wow” factor that turns heads, drops jaws and makes everyone whisper, “Who is that woman?”

No more wondering what to wear or how to put it together.

No more looking in the mirror and thinking, “What am I missing here?”

No more tiptoeing into a networking event or community shindig feeling frumpy, outdated or uncomfortable in your own clothes.

In this 5-week experience, you will get the essential fashion guidelines, you need to:

  • Create a signature fashion style that makes you look and feel like the powerful, confident and sexy woman you are.
  • Know which clothes are guaranteed to make you look amazing and which won’t do you justice (You’ll save so much money this way!)
  • Dress in a way that showcases your best features (and hides the rest)
  • Make fashion choices that beautifully express your uniqueness and fashion flare
  • Stop spending money on clothes that make you look and feel outdated, uncomfortable or just “so-so.”
  • Know how to express your femininity and sexual energy with taste, class and style.
  • Create a million dollar look with a $100-300 budget
  • Make an impact that turns heads and wins hearts every time you walk into a room

During this 5-week adventure, you’ll create your own signature style by identifying the 5 key elements you need to consistently pull together a look that compliments you from head to toe.

Those 5 key elements are:

Your Body Shape

Your Fashion Style

Your Colors

Your Fabrics

Your Shapewear

Plus… tons of fashion secrets, how-tos, and all the things Mama never told you about dressing yourself with power, personality and pizzazz!


I feel confident that after applying Joy's guidance, I will be very well prepared in the future and on the way to my success.

“I recently had the privilege working with Joy. I was delighted to see how passionate, pleasant, and professional she was in her training on fashion styles. Being a professional business woman, I always want to look my best and sometimes it can be challenging to put myself together.

Joy provides tons of valuable information that can be useful for any women. Her training will definitely decrease the anxiety that comes with preparing for the speech or meeting with a new client! Joy provides tips and tools that can be implemented immediately. I feel confident that after applying Joy's guidance, I will be very well prepared in the future and on the way to my success.”

Elena Korsakova, Wealth & Wellness Mentor

Here’s Why This Program is Going to Rock Your World!

Once you have these 5 foundation keys, you’ll know what works and what doesn’t when it comes to dressing yourself with style, class and allure.

You’ll be able to create your own look… one that expresses the real you.

This isn’t about following fashion trends or getting hip to what’s on the runway this year.

It isn’t about labels or spending gobs of money on designer clothes.

This program is all about you discovering what’s fashionable and stylish for you and you alone.

No matter the occasion, whether it’s lunch with friends or a black tie ball, you’ll know what to wear and how to put it all together so you stand out from the crowd, draw attention (the good kind) and make a fabulous impression.

It doesn’t matter if you're 5’4 and 300 lbs.

It doesn’t matter if you’re a skinny 6 foot string bean.

It doesn’t matter if you have a teeny-tiny budget or bazillion dollars.

I’m going to teach you how to dress yourself in a way that complements your shape, accentuates your natural beauty, and expresses your unique sense of stylewithout spending a fortune.

Your beauty is not determined by your size, weight, height, or shape.
Nor is it determined by the color of your hair, the shape of your eyes, or the size of your nose.

Let me show you how to own, adorn and express the true beauty that is you!

During Your Signature Style, you’ll discover what clothes, styles, and colors make you look amazing so you know how to dress to impress. But you’ll also learn so much more about who you are and why your image is vital to your success.

Plus, you’ll get my best insider secrets, the ones no other fashion stylist will share with you. The ones I learned from over 30 years in the fashion industry. 

About Joy Ruffen

Yes, I Used to Be a Fashionista!

Did you know I was a fashion buyer in New York City from 1967-1970? Well, I was.

That’s where I developed my fashion chops and learned the make-or-break fashion secrets I’m going to share with you. Some of the highlights of that exciting time were receiving the honor of being the first black fashion buyer at Best and Company in NYC, an upscale store where Jacqueline Kennedy often shopped.

I was also the first black fashion representative for Vogue/Butterick, a position that allowed me to travel all around the country for over seven years. I produced runway shows from start to finish (including: hiring all of the models, makeup artists, and hairstylists, and accessorizing the looks) for high-end department stores like Neiman Marcus, Saks Fifth Avenue, Nordstroms, Bloomingdales, and Macys.

But now, as an ageless woman who still adores fashion, my passion is helping women like you who want to feel strong, confident and beautiful on the inside while expressing those same qualities in how they dress, carry themselves and communicate in the world.

Women who are done with looking frumpy or “just okay.” Women who want to walk into a room and command attention, admiration and respect. Women who don’t want to just exist or get by but want to lead, be an example to young women, and live a richly fulfilling, beautiful and exciting life.

This is why I’m so thrilled to be offering Your Signature Style. I’m going to give you exactly what you need to consistently look and feel like the extraordinary, powerful and vibrant woman you are.


She is great at understanding individual needs and loves to help the women she encounters.

“I am an attorney and looking my best is important in my profession. Joy has an amazing style and she makes a statement anytime she walks somewhere. Not only do I admire her beauty, and her fashion choices but especially her personality.

I shared some thoughts with Joy and I found them very helpful. Joy shared that women should not be pressured by what the society pushes for and that a woman can be attractive even if she is totally covered. Joy shared that beauty starts from your brain and your attitude. She taught me how to conceal the parts of my body that I do not believe are my best assets, and to enhance the parts I feel confident about and why. She is great at understanding individual needs and loves to help the women she encounters.”

Antonietta Brancaccio, Attorney

Jump into the Zones of Joy!

Here’s what we’ll cover in our 5 weeks together:

Week One: Your Body Shape

This week, you’ll identify your Body Shape and discover how to show it off for maximum impact and allure.

You’ll learn: 

  • The 5 Body Shapes and how to identify which one is yours.
  • The right way to measure yourself to determine your size and shape.
  • Why correctly identifying your Body Shape is the essential first step to creating your own signature style.

Plus… A 5-page guide, "What Is Your Body Shape."

Week Two: Your Fashion Style

You may have clothes you love. But are they loving you back? In this Zone, you’ll discover:

  • The 4 questions that reveal your own signature style.
  • The 5 Fashion Styles and the combination that’s 100% you. 
  • The key to deciding which clothes are best suited to your body shape and unique fashion style (so you don’t waste money on clothes that don’t do you justice).
  • The secrets to developing a timeless, ageless style that expresses your uniqueness, femininity and sexuality in an elegant, classy way.

Plus… a 3-page booklet, “What’s Your Style?”

Week 3: Your Colors

The colors you wear can either help you shine, sparkle and radiate with natural beauty or leave you looking flat, tired and washed out. In this Zone, you’ll know:

  • How to determine which colors highlight your best features, accentuate your natural beauty, and express your personality.
  • Why black may be easy but not your best color.
  • The secret to using the right colors to convey your power, vibrancy and spirit.
  • How to use color to elevate your unique signature style.

Week 4: Your Signature Style

Now we put it all together to define your signature style, one that expresses your personality, aesthetic, and lifestyle. In this Zone, you will discover:

  • How to integrate your shape, style and colors to create your own one-of-a-kind look.
  • The secret to mix and matching the right garments to complement your body shape and define your signature style.
  • Why fabric is key to creating a style that gives grace, flow and elegance (and comfort!)
  • The key to identifying what’s missing, what you need to add, and how to pull it all together for a breathtaking look.

Week 5: Your Finishing Touches

It’s time to elevate and enhance your new signature style with shoes, accessories, hair and makeup. In this Zone, you’ll get:

  • Hair styling secrets and make-up magic designed just for you.
  • How to choose the right accessories to support your individual signature style.
  • The key to selecting a stylish yet comfortable shoe.
  • The #1 tip to choosing fabrics that make you look and feel like a million bucks.
  • Beyond Spanks: A guide to selecting shape-wear that eliminates bulges, bumps, and panty lines.

Plus… you’ll get my insider secrets for updating your signature style by incorporating some of the current fashion trends.

Here’s What’s Included in Your Signature Style

  • 5 Live Signature Style Sessions – During these live virtual sessions (via Zoom) we’ll explore each of the 5 Keys to creating your own signature style, from shape to color to style to shapewear and much more.
  • 3 Mini Signature Style Ebooks (in pdf format) – Each week during the first 3 weeks of this program, you’ll receive a new eBook that shows you, step-by-step, how to choose the best clothes to flatter your shape and express your unique style.
  • Recordings of the Live Signature Style Sessions so you can review the material any time you want.
  • Private Facebook Group – This is where the party is going down! You will have access to our private Facebook Group where you can ask questions, get answers, and receive the extra support and guidance you need to create your signature style.
  • Bonus! 1-hour One-on-one fashion consultation with moi! In addition to our group coaching calls, you’ll get a one-on-one session with me so you can get the personal attention and guidance you need to further develop your style, from head to toe!

Your investment:

Full Payment (save $94)

When you pay in full, you will get a 30% discount on my upcoming 12-week program.

Easy Payment Plan

Looking for an easy payment plan? Join now for $197/month for 3 months.

I promise you, I will not be offering Your Signature Style at this debut price again. The only reason I’m doing so now is because this is the first release of this program.

Joy's Love It Or Leave It Satisfaction Guarantee In Service To You

I know how it feels to wonder if the ​program you're planning to purchase will end up becoming a disappointment.

Sign up for this 5-week program right now, go through the program for 2 weeks, and implement my strategies. If you don’t find that you haven’t discovered ways to begin to implement your signature style, then email me at [email protected] your “why” within 14 days of your purchase, and I will personally coach you one-on-one. Please take note that there will be no refunds for this program.


Joy's guidance and style advice was just what I needed to put together a polished business look.

“Working as a consultant with a large corporation I often need to present to customers and the c-suite so I need to make sure I look professional at all times. My biggest problem was putting outfits together such as business suits or business casual attire.

When I met Joy at a networking event and found out she was an image consultant and noticed her own great style, I had to find out her secrets. Joy's guidance and style advice was just what I needed to put together a polished business look. I will be a forever friend and client! Joy is a professional who is compassionate and caring and you will truly be in the best hands working with her.”

Linda Dibenedetto, Certified MACRA-MIPS Healthcare Professional

Just think...

In just 5 weeks, you’ll be lighting up every room you enter with your style, sass and class.

You’ll confidently walk out of your house knowing you look as amazing as you feel. 

No more tugging, shrugging or adjusting your clothes throughout the day because everything you wear fits and flatters you perfectly.

No more spending gobs of money on clothes you never wear.

No more wasting your time slapping racks in a store, trying to figure out what works and what doesn’t.

And no more feeling frumpy, outdated or less than the beautiful, unique, extraordinary woman you are!

This is your time to ask for more and receive it.

This is your time to stand in your beauty and brilliance and demand the respect and attention you deserve.
This is your time to dress like a woman who knows who she is and is proud of it.

So stop thinking about making a change and let’s actually make it happen.

I am here to guide you every step of the way. You’re in good hands. Let’s go!

© 2019 Joy Ruffen. All Rights Reserved

For questions, please email us at [email protected]