You're in!

I'm so glad that you have decided to invest in yourself.

Get ready for an amazing 5 weeks!


Our program officially starts on Thursday, June 13


Please allow 1-2 business days for our team to set up your account on our membership site. We will personally send you an email with your username and password, as well as instructions on how to access our member's area.


You will receive email reminders with the Zoom link for each class.

Please add these class dates to your calendar now:


  • Week 1: June 13, 2019 at 3 pm Eastern
  • Week 2: June 20, 2019 at 3 pm Eastern
  • Week 3: June 27, 2019 at 3 pm Eastern 
  • Week 4: July 11, 2019 at 3 pm Eastern
  • Week 5: July 18, 2019 at 3 pm Eastern

Week One: Your Body Shape

This week, you’ll identify your Body Shape and discover how to show it off for maximum impact and allure.


You’ll learn: 

  • The 5 Body Shapes and how to identify which one is yours.
  • The right way to measure yourself to determine your size and shape.
  • Why correctly identifying your Body Shape is the essential first step to creating your own signature style.

Plus… A 5-page guide, "What Is Your Body Shape."


Week Two: Your Fashion Style

You may have clothes you love. But are they loving you back? In this Zone, you’ll discover:

  • The 4 questions that reveal your own signature style.
  • The 5 Fashion Styles and the combination that’s 100% you. 
  • The key to deciding which clothes are best suited to your body shape and unique fashion style (so you don’t waste money on clothes that don’t do you justice).
  • The secrets to developing a timeless, ageless style that expresses your uniqueness, femininity and sexuality in an elegant, classy way.

Plus… a 3-page booklet, “What’s Your Style?”



Week 3: Your Colors

The colors you wear can either help you shine, sparkle and radiate with natural beauty or leave you looking flat, tired and washed out. In this Zone, you’ll know:

  • How to determine which colors highlight your best features, accentuate your natural beauty, and express your personality.
  • Why black may be easy but not your best color.
  • The secret to using the right colors to convey your power, vibrancy and spirit.
  • How to use color to elevate your unique signature style.



Week 4: Your Signature Style

Now we put it all together to define your signature style, one that expresses your personality, aesthetic, and lifestyle. In this Zone, you will discover:

  • How to integrate your shape, style and colors to create your own one-of-a-kind look.
  • The secret to mix and matching the right garments to complement your body shape and define your signature style.
  • Why fabric is key to creating a style that gives grace, flow and elegance (and comfort!)
  • The key to identifying what’s missing, what you need to add, and how to pull it all together for a breathtaking look.



Week 5: Your Finishing Touches

It’s time to elevate and enhance your new signature style with shoes, accessories, hair and makeup. In this Zone, you’ll get:

  • Hair styling secrets and make-up magic designed just for you.
  • How to choose the right accessories to support your individual signature style.
  • The key to selecting a stylish yet comfortable shoe.
  • The #1 tip to choosing fabrics that make you look and feel like a million bucks.
  • Beyond Spanks: A guide to selecting shape-wear that eliminates bulges, bumps, and panty lines.

Plus… you’ll get my insider secrets for updating your signature style by incorporating some of the current fashion trends.

© 2019 Joy Ruffen. All Rights Reserved

For questions, please email us at joy@joyruffen.com